In 2018, we partnered long-standing client Mole Valley Farmers to create “Country Dog” – an own label food range specifically formulated for working and sporting dogs. You can read all about how we developed and launched it here. https://www.chalkward.com/project/a-country-dogs-tale/
Part of the brief was to create a product architecture to future proof the OL strategy when the range was extended. And this month sees the launch of two tasty winter dishes to Country Dog!
We’ve been working with the client to design ‘Seasonal Kitchen’, an exclusive limited-edition range which includes Sunday Lunch and Game Pie. Packed full of protein, this super premium dog food rivals the well-known big brand names with a price position to compete hard at only £1.49per tin.
We really enjoy working with Mole Valley Farmers on the development and growth of their OL strategy, and are looking forward to more opportunities next year!
For the full range of Country Dog please visit: https://www.moleonline.com/catalogsearch/result/?q=country+dog