Hunter Stoves Group

“Thank you for all of the brilliant work. In my opinion you are the best marketing company in the world – I have never worked with any other marketing people anywhere close to the level of marketing you deliver!”

Paul Grimes / Managing Director / Hunter Stoves Group

The UK's first wood stove manufacturer

Hunter Stoves Group are the oldest wood burning stove manufacturer in the UK, with nearly 50 years of heritage. We were first approached to consult on a marketing and branding brief based on Hunter Stoves Group’s different product ranges, which had a confused brand hierarchy after years of growth and acquisition.

hunter stoves

Building a brand

Without an in-house marketing department, Hunter Stoves Group wanted to capitalise on a period of sustained growth and continue to develop their business across their network of distributors and retailers. Armed with a brief and clear commercial goals, we began by running our Core Values branding exercise, a proprietary workshop that helps define what a brand stands for and the market proposition.

Improved brand architecture

With this understanding of the brand, we were then able to consider Hunter Stoves’ brand architecture, shaping their product brand matrix.

Our new brand architecture provided much needed clarity, both internally and externally, to the Hunter Stoves Group’s popular product ranges, creating an umbrella brand with well-defined sub-brands that sat beneath it.

Branding implementation

Since then, we’ve been working with Hunter Stoves Group to rebrand their key commercial product lines. So far we have developed impactful and unique brand identities for the Di Lusso, Cleanburn, Parkray and Avalon ranges and their latest brand, Jetmaster, with more to come.

This is an ongoing rebranding project, which has now been implemented across point of sale materials, marketing collateral, merchandising, exhibition stands and signage.

Brochure production and marketing collateral

As part of the rebrand, we have also produced a series of new brochures for the sub-brands, which have been a huge success with retailers and customers alike.

Brochure production can be a time consuming and exhaustive project, so our creative team is fully immersed in every brochure from producing the conceptual design, sourcing and retouching imagery, all the way to the final spreads and supplying for print.

First class training

In the run-up to the Millennium, Chalk + Ward ensured all senior staff were media trained, enabling a quick response to interview requests.

The year ended with the presentation of cheques for £30,000 each to Devon’s five hospices – the proceeds of the numerous events during 2018.

The Millennium events attracted an extra 25,000 visitors to Buckfast Abbey – and Chalk + Ward is extremely proud of the part the agency played in promoting the celebrations.

International market research and customer insight

This campaign was so successful that it helped contribute to Hunter Stoves Group’s most successful year, enabling them to then consider entering the wider international marketplace.

It was a huge decision for the business, which we supported by conducting international research through our membership in Taan Worldwide using our sister agency in Sweden. Taan is a global network of independent advertising and communication agencies, ensuring local market access across the world. Our research provided upfront insight into the likelihood of the success within the Swedish market.

Establishing a global market leader

Our comprehensive market research and customer insight has helped identify the international market opportunities, as they look to build upon their enhanced visibility and reputation.

We enjoy a fantastic relationship with Hunter Stoves Group, with so many exciting developments on the horizon. We are immensely proud to have played an important role in their journey, helping establish them as a global player in the highly competitive home interiors marketplace.