With offices and an established presence across the South West, Kirks Insolvency came to Chalk + Ward to develop their customer base further afield.
We worked together to identify key target locations across the UK, gearing budget allocation towards areas with a typically higher lifetime value.
Competitive analysis allowed us to develop an ad strategy that would ensure Kirks stood out as a new player in the competitive market dominated by larger national brands.
Over the last 12 months, the results we’ve achieved for Kirks have been transformative for the business:
The activity continues to deliver increasing returns and the business has recently doubled their investment in PPC.