Care Providers

Achieving the right balance between emotion and commerciality

“Chalk + Ward developed a new marketing strategy to increase our brand awareness locally. They provided us with a strategic plan of action to engage with both recruitment and care service prospects, something of equal importance for our business. This new approach provided us with a renewed focus and has been a contributing factor in our growth this past year.”

William Flint / Director / Bluebird Care, Exeter, Exmouth & East Devon

The Challenge

For businesses operating in the care sector, we understand that your online and offline presence is all about conveying reliability and trust. Reaching and engaging with next of kin audiences is key to achieving success because they are often the ones looking for care services for loved ones. We appreciate these enquiries and decisions are sometimes undertaken during a difficult time, so we understand the need to position a care brand and convey messaging in the right way.

In such a saturated marketplace, we recognise the necessity to stand out from the competition. Care brands need to be positioned as dependable, safe, and trustworthy care providers, whilst also being seen to maintain and strive for excellence within the services that they provide. And, most importantly everything needs to be substantiated to provide reassurance to the target audience that you are genuine in all that you say and do.

Sadly, and sometimes too often we hear horror stories within the care industry, these stories typically hit the headlines and we know the potential fall out this can then cause a credible care provider.

Our Experience

With a growing elderly population, there is a high demand for care services. Through our extensive experience of working with businesses in the care sector, we recognise the unique challenges which face the care market, and we appreciate how Covid-19 has impacted these challenges more than ever anticipated. However, we know how to deal with them in an effective way which delivers results.

At Chalk + Ward, we understand the commercial challenge to manage customers and staff – we know it’s an ongoing balancing act! You need people to care for and you need staff to do the caring, ultimately you cannot operate one without the other so we appreciate the requirement to reach different audiences with very different messages and we have experience of managing budgets and integrated strategies to achieve ROI with both of these audiences.

Bluebird Work Thumb 2019

Who We've Worked With

We have helped drive successful recruitment campaigns for care businesses through diligently researched and implemented marketing strategies and we have boosted positive brand awareness through cleverly planned PR strategies, gaining impressive media coverage to cut above the noise and shine a light on those who passionately strive for excellence in care.
We have partnered the following brands to help them achieve their business objectives, so you’d be in good company.

Our Marketing Services

Chalk + Ward are a full-service marketing agency which means we have all the skills and knowledge in-house to deliver across the mix, however, some notable services for the Care sector include:

  • Strategic marketing
  • Bolt-on marketing support or full outsourced marketing function
  • Branding
  • Web development
  • Digital marketing
  • PR & communications
  • Crisis & reputational management
  • Media planning & buying
  • Social media campaign development
  • Conceptual creative & advertising campaigns
  • Design for print
  • Copywriting
  • Photography & videography