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+ Travel, Tourism + Hospitality

Helping some of the South West’s best-known destinations to thrive

“We worked with Chalk + Ward to develop Lympstone Manor’s brand and the strategic positioning – since then, they’ve delivered a fantastic website that really captures what we’re trying to achieve here.”


Michael Caines MBE  /  Chef & Patron  /  Lympstone Manor 

We ❤︎ the West Country

The Chalk + Ward team are either proud born & bred Devonians or have set up West Country roots due to the amazing lifestyle opportunities our counties offer. It’s fair to say we’re all pretty passionate when it comes to this part of the world and thrive off the natural beauty that resides right on our doorsteps.

With our diverse coastlines, rivers & estuaries, rolling hills, rugged moorland and an abundance of local food & drink specialities, the West Country is a hugely popular tourist destination, with something to offer everyone.

The Challenge

It can be difficult to stand out from the crowd in a marketplace crammed full of leisure & dining options, multiple accommodation choices from glamping and treehouses to luxury hotels and retreats; not to mention the vast array of things-to-do from museums and observatories to water sports and hill walking. Even the most attractive propositions don’t necessarily result in the desired level of footfall or bookings simply due to the sheer amount of competition within our region.

At Chalk + Ward, we understand what it takes to get noticed and carve out a unique position on the South West map. We have a breath of leisure, tourism and hospitality knowledge built up over more than 20 years and have trusted, long-standing relationships with many of the big names within the region.

Image Credit: Crealy Theme Park & Resort

Achieving Objectives

Our Experience

We appreciate the ongoing pressures on the leisure, hotel, and tourism industry to perform and achieve seasonal targets. We also recognise and sympathise with the daily challenges which this sector is now consistently having to face due to Covid-19.

We can provide marketing support, guidance and knowledge to businesses who operate in these sectors. We are able to create a distinct proposition from your competition; we know what it takes to develop conceptual creative ideas that will attract and engage visitors, we understand the commercial need to increase direct bookings and reduce reliance on third party agents; we get the importance of driving footfall across all seasons whilst managing budgets and profitability effectively. In a nutshell, we can turn lookers into bookers!

Whether your proposition is alpaca adventures, fine dining experiences, cave diving, luxury shepherds’ huts or anything in between then please do contact us as we’ve got all areas covered!

We work with the following brands, so you’d be in good company!

Case Studies

Click the links below to read more about our experience of the travel, tourism & hospitality sector.

Buckfast Abbey Case Study

An integrated, full service client

Lympstone Manor Case Study

An ongoing marketing partnership

Crealy Theme Park Case Study

Raising the profile and helping to increase footfall at the park and accommodation site

Powderham Castle Case Study

Strategic PR Support

Our Marketing Services

Chalk + Ward are a full-service marketing agency which means we have all the skills and knowledge in-house to deliver across the mix, however, some notable services for the Leisure, Travel & Tourism sector include:

• Strategic marketing
• Outsourced marketing
• Branding
• Web development
• Digital marketing
• Social media campaign development
• PR & event planning
• Crisis communications
• Media planning & buying
• Advertising campaigns & promotional activity
• Photography & videography
• Signage and design for print

See your business through fresh eyes

Get in Touch