With over 20 years’ experience working with clients in the travel, hotel and leisure industry, we’re well positioned to advise on how to get the most from your pay-per-click (PPC) campaigns. We’re also an official Google Partner, which means we get instant access to the latest campaign features and have an established track record of campaign management and optimisation.
In the last few years alone, we’ve managed £millions in PPC spend for clients across the UK. with a decent amount of this spent working directly with hotels and tourist attractions. Whilst the audiences, objectives and campaigns change, the process remains the same; we plan, execute, and continuously test activity to ensure a positive ROI.
We like to build real partnerships with the clients we work with, spending the time to understand what success looks like and any challenges they may be facing. We also undertake competitor research as standard, to ensure we really know what makes you stand out and how we can use that to our advantage in any campaign activity.
We would welcome the opportunity to discuss your website or digital marketing requirements with you. And, to get the ball rolling we’ll happily provide a free PPC performance audit to provide bespoke insights into your current performance and how best to make improvements to boost your campaigns.
Working with us is simple, a monthly retainer guarantees you a minimum number of hours per month and means everything is rolled up into a single monthly cost. We can even take care of media costs and include this in the monthly invoicing too.
Following the successful launch of a 5* hotel & Michelin star restaurant in 2017, we developed a PPC strategy to drive both hotel and restaurant bookings, which has been active and evolving ever since.
Based on initial keyword research, we developed campaign segmentation strategies that would assist in maximising auction efficiency but also drive the upselling and cross-selling of the different offerings. We then layered targeting parameters based on behavioural and location criteria, adjusting bids based on conversion likelihood models. This approach has been incredibly successful for the hotel, with their paid media investment increasing year on year since launch.
Based in the heart of the Cotswolds, we work with a luxurious 5* country estate surrounded by stunning countryside. With an award-winning spa, the hotel offers guests the ultimate in relaxation and wellness, something which we’ve been able to use to stand out against strong competition in the area. We worked with the hotel to create an omnichannel campaign message which enabled industry-leading engagement rates at scale and lowered campaign costs.
The primary objective of the activity is increased room bookings, however we’re also co-ordinating campaigns in line with other seasonal activities and offerings, such as outdoor dining or spa promotions. By doing so, we’ve been able to generate conversions around the different facilities and in such maximise the revenue of the hotel throughout the year.