Advertising

Brave ideas. Targeted planning. Impactful results.

“The ad Chalk + Ward put together did exactly what we needed it to do – communicate with our key audience a complex subject in an engaging and highly creative way”

Keith Ockenden / Head of Agriculture and Marketing / Mole Valley Farmers

Largest independent advertising agency

Being experts in advertising and advertising strategy was how we first grew our reputation. Growing to become the largest independent advertising agency in the South West.

This hasn’t happened by luck. It’s because of our commitment to staying ahead of the curve and an ability to create brave ads that rise above the noise.

Media planning

Just as important to a campaign’s success is the media planning. Even the most powerful advertisements can fall flat when the placement doesn’t reach the right audience effectively.

We have a team of in-house planners who have experience across all mediums. With a mixture of intelligence and industry-leading planning tools and software, they are able to pinpoint the right media channels to talk to the right audience at the right time.

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Proven ROI from advertising

By working collaboratively and utilising sales data, we can test and measure media to gain further insight into how target audiences respond to an advertising campaign and how they consume media.

All of our media campaigns include detailed reports that showcase how it has contributed to the wider marketing goals. As an independent agency, we are free from bias towards specific medium or publishing houses, so we can be completely transparent in our reporting – if we don’t think an advertising campaign can deliver as it should be, we’ll say so!

Strategic rebranding and signage

Whilst Buckfast Abbey is home to more than just the abbey and its history, there was a disjointed feel amongst the other departments and a lack of public awareness of what it offered as a location. From initial focus on the conference centre, an inclusive brand identity was rolled out across each department and we set out to design and produce new signage throughout the site.

The conference centre soon led onto the newly built accommodation and hotel signage and we continue to work on the tourism element for the entire site.

Radio, press and TV advertising

This means if you want to run a radio campaign, we’ll liaise with a specific media buyer for radio. When you buy radio advertising all day, every day, across every station, you know how to plan effectively and secure the best rates. Whether the requirement is straight airtime, sponsorships or promotions, we’ll get you the best radio package.

We adopt the same approach for all our media buying across every medium. With over 20 years of history as an advertising agency, we are specialists not just in radio, but in national press and TV advertising too. We’re not just looking to buy media at the lowest rate – we’re looking to buy the media that generates the greatest return on investment for our clients.

Visit our work page to view more of our client case studies.