Once the underlying strategy is clear, a strong brand identity is determined by the look and feel – the name, logo, a strap-line and overall design style that builds the visual ‘face’ of the brand. This is what customers first encounter for a brand which affects their initial perceptions and willingness to engage with the business so it’s vital to get it right.
Supporting our brand strategists is a team of creative designers who are experts in their field, with years of experience in the creation of enduring brands, developing striking concepts and designs that are not only impactful, but strategically relevant for the brand.
We’ve developed brands for many different sectors including professional services, manufacturing, retail, leisure and tourism, FMCG, fashion, education, public sector, charities, entertainment and construction to name but a few.
“We really appreciate the transparency and strategic thinking of Chalk + Ward. Their recommendations when it came to create this fresh brand identity has ensured we achieve exactly what we set out to do; retain the loyalty of existing customers while continuing to grow the Hanlons brand and business.”