For any organisation, understanding the media and how it all works is vital. So is having a media strategy and being able to talk to journalists in a calm and effective way. This ensures your agenda gets across – and you can deal with negative questions.
Whether you are reacting to journalists coming to you or being proactive with a news story from your PR campaign, there are specific techniques to know.
Working with seasoned journalists and broadcasters, you will have the opportunity to practice your skills in mock interviews covering print media, radio, and TV.
By placing you in realistic interview situations, the course will prepare you to respond confidently, appropriately, and decisively in front of a camera. You will also learn how to deal with crisis situations.