STRATEGIC PLANNING. INTEGRATED APPROACH. CREATIVE IDEAS.
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Well-executed Public Relations is one of the most cost-effective and successful ways of communicating with your target audience; but, in order to give real context to your message, you need great PR and that starts with a PR strategy.
A strategic approach to PR is one which is grounded in research and planning, without this level of thinking PR can create noise but with very little results!
This is not to say that ad-hoc communications aren’t valuable – in fact, there should be business agility to respond to the national mood, the media, unexpected changes to the company or the environment it operates in – but this alone cannot form the basis of a strategic PR plan.
A PR strategy should spell out how it will contribute to achieving a client’s overall and specific goals. In other words, the purpose, focus and direction of the communication strategy should be laid out.
We consider the following core components when developing a PR strategy: