+ Retail

Customer Insight. Industry Experience. Measurable Results

“Chalk + Ward act as our strategic retail business partner, advising us on everything from customer insight to store layout from campaigns to branding. They are a fundamental part of our business.”


Andrew Jackson  /  CEO  /  Mole Valley Farmers

We understand retail

The future for retailers has never been so challenging. There are more channels to market than ever before, with more resources and infrastructure needed to deliver them. Customers' expectations have never been higher, their loyalty less guaranteed and the ability to feedback delight or disappointment never been easier. For any retailer in today's market there are difficult decisions to be made about the future.

It is part of our history

For over 20 years we have been helping some of the south west's biggest retail names make those decisions for the future.

We are not just a communications agency; we are a sounding board, an ally, a confidante, a strategic advisor. We sit at the most senior level and advise across our retail clients' businesses - from strategic direction and customer insight, to store layout and environment, from brand positioning and reputation management to sales promotion and packaging.

It may come as a surprise that an agency understands retail challenges to the level we do. It may also come as a surprise that we're not based in London but in the South West - delivering specialist strategic retail advice at a fraction of a London agency's fees.

If you would like to understand how we support our retail clients, please do contact us, it would be great to talk.

Find out how we helped our client grow from a £50m business into a £460m one!

Find out how

Find out how we helped our client deliver a retail sales value 50% greater vs STLY.

Find out how

Find out we drove footfall and basket spend in physical stores.

Find out how

Our retail marketing services:

We work with our retail clients to provide direction on their business. We do this by understanding their customer, their offering, their brand and their messaging to a deep level. We challenge our clients on how well they really know their customer, ensuring all marketing activity integrates and works as hard and effectively as possible whilst protecting overall sales margin

Our retail offering focusses on two key areas; identifying the vision of a retail business and identifying how to effectively engage with customers. Once both are understood, we look at how best to deliver retail propositions to the ever-increasing expectation levels of today’s customer. This approach ensures our clients are giving their customers the retail experience they want rather than what they think they need.

Our retail insight

We keep our retail clients regularly updated by sharing insight on the latest hot topics happening in their sector.

We keep ahead of the curve by ensuring we’re always up-to-date with all the latest retail news, deals, product launches, trends, shopper technology and future outliers by attending national retail conferences.

If you’d like to understand how we support our retail clients, please do contact us, it would be good to talk.

See your retail business through fresh eyes

Get in Touch