Snap Happy

With social platform, Snapchat stating that they will be launching a new wellbeing search tool, we look at what Snapchat are doing and how other social apps can get ahead of the curve and better utilize their platform for better mental wellbeing.


Emily Walton, Junior Designer


Taking the lead in social wellbeing

The introduction of Snapchat launching a new wellbeing search tool comes at a time where wellbeing and social media have an inoperative relationship, having prevalently and detrimental effects to a user’s mental wellbeing. Addressing prospective mental harm incurred through the use of the platform they have created a wellbeing search tool which streamlines access to a wealth of resources on issues such as depression, suicide and anxiety. Something similar to what Pinterest unveiled last July.

They’ll begin rolling out the feature in the coming months, ‘Here for You’, aimed at providing proactive, in-application support to users who may be experiencing a mental health or emotional crisis, or who just want to learn more about these types of issues. Searches for terms associated with anxiety, depression, stress, grief, suicidal thoughts and bullying will surface the new tools and will whisk users to relevant self-help material including expert advice, anxiety-relieving videos and third-party content. It will also include creative tools and lenses that promote safety and privacy, including new filters, as well as a Snappable quiz.

Transpiring from a study by the Royal Society for Public Health, this quantified the damage Snapchat can have on the mental wellbeing of young people. Its survey of 1,500 people aged 14-25 found a net negative impact, particularly on sleep and the fear of missing out.

I think that it’s great that a large platform is tackling this issue head-on and have a clear way of showing how they’re dealing with the issue and that they are showing responsibility and compassion in its users and how their platform may affect wellbeing.

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