Gemma came to Chalk + Ward following a successful career in leading London agencies as a strategic branding specialist, as well as running her own Brand Consultancy business.
She is an exceptionally strong strategic thinker and respected for her ability to approach problems objectively, challenge the norm and develop brand strategies that succeed for clients. She also created the Chalk + Ward proprietary ‘Core Values’ branding system, proven to help create strategically powerful brands that resonate with target audiences.
Gemma heads up Chalk+Ward’s B2B division, having gained significant experience on clients such as Centrax, DS Smith Plc, Apetito, Clean Earth Energy, Tri-Wall Europe, The Marine Biological Association, Nexus Open Systems, JMC Aviation and many others. She is an expert at advising clients across integrated campaigns on how best to allocate marketing investment and will always be honest with her thoughts and recommendations, even if being the lone voice in the room! Clients respect and value her guidance.
She has also worked on large and small B2C clients (Kellogg’s, P&G, Rainbow Club, Leffe, Electrolux, Chrysalis, Heltor Oil and Dartington Crystal).