Safari Drive are a high-end UK tour operator, creating bespoke luxury driving safaris in Africa and Argentina since 1993. With such a unique, high quality product, Safari Drive approached us to increase their visibility, online and offline, and realign their reputation as a luxury travel business.
We began by starting a digital marketing campaign, which included both SEO and PPC activity. To improve results, we optimised the existing website for conversions, ensuring there was no wasted resource.
Our SEO recommendations and activity led to improved rankings for
PPC is an excellent method to achieve instant online visibility through paid advertising, so it was perfect for Safari Drive and their immediate business needs.
Through detailed research, diligent planning and an evolving strategy, we were able to generate additional referrals to the website, leading to relevant conversions at a low cost-per-click.
Whilst we were busy increasing Safari Drive’s online profile, we also supported them with offline PR, providing a detailed strategy that would get their brand in front of their target audience in the right media at the right time.
Through our creative copywriting and links with national publications, we secured placement in The Sunday Times’ Must See Tropical Holidays and advised on a press trip that led to placement in Lonely Planet – one of the most influential travel publications in the world.
All of this together led to a significant increase in web traffic and, even more impressively, an increase in conversion rates too. Because of our digital marketing expertise, we subsequently won the opportunity to design Safari Drive’s new website.
This project was key to Safari Drive’s future activity, so we set about designing a stunning, visual website that would have a big impact on its new audience. With jaw-dropping photography and clear navigation, the website was a fantastic success and achieved everything it set out to do.
The website also subtly introduced some key visual identifiers for the Safari Drive brand, ensuring an increase in brand recognition as a luxury travel operator whilst retaining their heritage as a business.
As an ongoing, responsive project, we’ll be adding even more functionality to the website over the coming months, with some very exciting features on the horizon.
With the website looking better than ever, we’re reinstating our PPC and SEO campaigns to capitalise on this increased visibility.
We love this project – it’s proof that as a full service agency, having creative and web development teams under one roof results in gorgeous website designs that generate new business.