Imogen Belton

The last couple of years have been a wild ride for rebrands. With companies keen to stay relevant in a rapidly changing world, we’ve seen some truly brilliant makeovers, alongside a few eyebrow raising ones. In an era where brand identity is everything, a well-executed rebrand can breathe new life into a company, while a misstep can leave audiences scratching their heads. Let’s take a look at some of the most talked about brand overhauls of the year; the good, the bad, and the downright ugly.