5 Email marketing best practices that drive results!

In today’s digital age, email remains a cornerstone of marketing strategies, offering a direct line to your audience’s inbox. However, not all emails are created equal, and the difference between an email that converts and one that ends up in the spam folder can be subtle.

Brands we love!

We’ve been looking at the brands we love! From sustainable clothing brands to sunglasses and ski goggles, what are the reasons behind why we love and connect with these brands?

The Reputational Risk of Rebranding

Now, let’s be clear. I applaud any high street retailer who’s turning a profit, so well done W H Smiths. Business is booming and they’re announcing not closures but openings. A rare thing in these challenging times for the bricks and mortar end of retailing. Admittedly much of the profit has derived from their dominance in airports and train stations, but it’s still impressive.

Taking time to re-tune

In the hustle and bustle of the daily grind, the idea of downtime can feel like a distant dream. So, when work generously offered a day off to all staff to focus on well-being, I was keen to make the most of it.