It is more important than ever for organisations of all types and sizes to set aside the time to formulate comprehensive crisis media plans. In this blog, our PR Account Manager, Kathryn Kelly, examines the steps that need to be taken to avert a communications disaster.
Written by Digital Marketing Executive Brendan Wolmarans, this guide demystifies the complicated nature of schema markup, highlighting its benefits and best practices for implementation, ensuring your website stands out in the competitive digital landscape.
Client Services Director and branding specialist Gemma Boss, explores how brands should be thinking (way!) beyond the logo.
Navigating a public relations disaster is a nightmare for any brand. Public relations nightmares are capable of inflicting irreplaceable damage to a brand’s reputation and so dealing with incidents and crises in a strategic and media-savvy way, matters.
Delve into how leveraging online platforms can not only enhance your marketing efforts but also transform your brand’s global presence and consumer connection, making every click a step toward success.
In this blog we explore why a showreel is an important marketing tool and give you our top tips to creating your own.
To mark this month’s International Women’s Day, we are shining the spotlight on our board members, Lisa Prescott and Gemma Boss. Lisa has recently been given the role of Director of People & Culture, while Gemma has the new title of Director of Client Services.
In today’s digital age, email remains a cornerstone of marketing strategies, offering a direct line to your audience’s inbox. However, not all emails are created equal, and the difference between an email that converts and one that ends up in the spam folder can be subtle.
We consider what should be part of an implementation plan to ensure you deliver on your marketing strategy.
We’ve been looking at the brands we love! From sustainable clothing brands to sunglasses and ski goggles, what are the reasons behind why we love and connect with these brands?
Now, let’s be clear. I applaud any high street retailer who’s turning a profit, so well done W H Smiths. Business is booming and they’re announcing not closures but openings. A rare thing in these challenging times for the bricks and mortar end of retailing. Admittedly much of the profit has derived from their dominance in airports and train stations, but it’s still impressive.
In the hustle and bustle of the daily grind, the idea of downtime can feel like a distant dream. So, when work generously offered a day off to all staff to focus on well-being, I was keen to make the most of it.
