Netflix by Roald Dahl

With Netflix buying the rights to Roald Dahl, the iconic Wonka Bar with just enough of a reveal to show audiences that if you buy a subscription to Netflix, you will have won the golden ticket of content to include all of Roald Dahl’s back catalogue.

What’s in a name?

laptop notebook and pen

Naming your brand is a vital but often overlooked part of the branding process. Too many businesses make the mistake of not giving naming the time and attention it deserves and often to their peril. Gemma Boss, Director Starting out We’ve all been there when a friend tells you the name of their new baby […]

Google Ads – Choosing the right bid strategy for your goals

Selecting the most appropriate bid strategy is the first building block in creating a great campaign foundation; we’re still a long way from campaigns being able to run themselves but having the platform on your side when optimising for a specific goal is never a bad thing. Rob Perry, Digital Marketing Manager Bid Strategy Overview […]

COVID-19 and Retail – How has it changed us?

It’s fair to say we shan’t return to our pre-COVID shopping habits anytime soon, and it’s also not an extreme view to say we will never return to them again. Online shopping and search behaviour provides masses of insight into these consumer changes. Lisa Prescott takes a look at them and what it could mean […]

Lisa Prescott celebrates 15 years at Chalk + Ward

Lisa Prescott

Chalk + Ward’s Client Services Director, Lisa Prescott, is celebrating 15 years with the company. Normally, we would have had a celebration in the agency to mark this great achievement, but we have had to put that off for a while because of the current health crisis PR Account Manager, Kathryn Kelly, asked Lisa to […]

I can’t believe it’s not clickbait

Computer Mouse

Google announces a ban and crackdown on clickbait style ads. Abigail Crisp | Digital Account Executive Clickbait ads policy As of July, Google is introducing a Clickbait Ads policy in order to crack down on misleading or pressurised advertising. It is describing these types of ads as: “ advertisement which uses sensationalist or clickbait text […]

Old Habits Vs New Ways – Shaping the future

runner

Lockdown and social distancing measures have impacted massively on consumer behaviour, but what looks set to stay as we ease out of restrictions and lockdown is completely lifted? And what will our “new normal” behaviour look like? These are questions we can only hazard a guess at, but one thing is certain and that is […]

Thinking smarter with Google

chart user graphic

We take a look at the new resources Google have released to help businesses keep up with the ever-changing consumer behaviour during the COVID-19 pandemic. Abigail Crisp | Digital Account Executive Rising retail categories Consumer behaviour has always been known to fluctuate throughout the days, weeks, and months of the year. This can largely (though […]

Staying connected

Jennifer Sutton

Like so many other businesses during this difficult time, we have been forced to furlough some of our staff. We are working incredibly hard as a team to ensure that we continue to deliver the great service expected from our clients, but we are also keeping in touch with the members of our team that […]

Sweet new branding!

Cadbury brand logo

Cadbury has undertaken its first major rebrand in 50 years. But what do we think? Alister Tickle | Creative Director What’s changed Cadbury has undertaken its first major rebrand in 50 years. Although the packaging has evolved over this time, 2020 marks the introduction of a new refined and more elegant take on the traditional […]