To mark this month’s International Women’s Day, we are shining the spotlight on our board members, Lisa Prescott and Gemma Boss. Lisa has recently been given the role of Director of People & Culture, while Gemma has the new title of Director of Client Services.
We’ve been looking at the brands we love! From sustainable clothing brands to sunglasses and ski goggles, what are the reasons behind why we love and connect with these brands?
Now, let’s be clear. I applaud any high street retailer who’s turning a profit, so well done W H Smiths. Business is booming and they’re announcing not closures but openings. A rare thing in these challenging times for the bricks and mortar end of retailing. Admittedly much of the profit has derived from their dominance in airports and train stations, but it’s still impressive.
Our very own SERP-tickler and self-styled ‘pop culture aficionado’ Luka, gives her commentary on this year’s best and worst Christmas Ads for 2023.
Do you ever find yourself overwhelmed by the ever-changing marketing landscape? Wondering how to keep up with the latest trends and technologies?
Account Manager Lauren discusses the difference between a purpose led marketing strategy and virtue signalling
A deep dive into a digital phenomenon. What makes Imposter Syndrome so prevalent in the SEO industry? And how to stop yourself and your team from falling head first into the self-doubt abyss.
It’s a Barbie World, and we’re just living in it! But what can we as marketers learn from the Barbie movie? In this blog, Account Manager Lauren discusses Mattel’s change in strategic direction and what this means for brands looking to stay relevant in today’s fast-paced environment.
We like a laugh here at C&W! Our Mid-Weight Graphic Designer Imogen explores the role of humour in advertising and design.
Asda has received criticism from customers for “embarrassing poorer families” with their recently rebranded Just Essentials range. But is their latest move a rebrand disaster or is it a smart move?
Invented in the late 1990s in Japan, emojis became a global phenomenon in 2010 and by 2015 they were the fastest growing ‘language’ in the UK. So, how important are they to the way we communicate?
P&O Ferries sacked 800 workers without any notice or consultation, leading to a public outcry and a major public relations disaster. Our Crisis Communications specialist, Laura, provides her view.
