Brands we love!

To celebrate Valentine’s, we’ve been looking at the brands we love! From sustainable clothing brands to sunglasses and ski goggles, what are the reasons behind why we love and connect with these brands?

The Reputational Risk of Rebranding

Now, let’s be clear. I applaud any high street retailer who’s turning a profit, so well done W H Smiths. Business is booming and they’re announcing not closures but openings. A rare thing in these challenging times for the bricks and mortar end of retailing. Admittedly much of the profit has derived from their dominance in airports and train stations, but it’s still impressive.

Just Ad Humour

We like a laugh here at C&W! Our Mid-Weight Graphic Designer Imogen explores the role of humour in advertising and design.

Smart move by Asda or not?

Asda has received criticism from customers for “embarrassing poorer families” with their recently rebranded Just Essentials range. But is their latest move a rebrand disaster or is it a smart move?

The rise of emojis

Emojis

Invented in the late 1990s in Japan, emojis became a global phenomenon in 2010 and by 2015 they were the fastest growing ‘language’ in the UK. So, how important are they to the way we communicate?

P&O Ferries Public Relations Disaster

P&O Ferries

P&O Ferries sacked 800 workers without any notice or consultation, leading to a public outcry and a major public relations disaster. Our Crisis Communications specialist, Laura, provides her view.