Navigating the Thin Line: Virtue Signalling vs. Purpose-Led Marketing
Account Manager Lauren discusses the difference between a purpose led marketing strategy and virtue signalling
Opinions
SEO Imposter Syndrome – A Digital Epidemic
A deep dive into a digital phenomenon. What makes Imposter Syndrome so prevalent in the SEO industry? And how to stop yourself and your team from falling head first into the self-doubt abyss.
Mattel’s dream marketing strategy: it’s fantastic, pink and drastic!
It’s a Barbie World, and we’re just living in it! But what can we as marketers learn from the Barbie movie? In this blog, Account Manager Lauren discusses Mattel’s change in strategic direction and what this means for brands looking to stay relevant in today’s fast-paced environment.
Just Ad Humour
We like a laugh here at C&W! Our Mid-Weight Graphic Designer Imogen explores the role of humour in advertising and design.
Smart move by Asda or not?
Asda has received criticism from customers for “embarrassing poorer families” with their recently rebranded Just Essentials range. But is their latest move a rebrand disaster or is it a smart move?
The rise of emojis
Invented in the late 1990s in Japan, emojis became a global phenomenon in 2010 and by 2015 they were the fastest growing ‘language’ in the UK. So, how important are they to the way we communicate?
P&O Ferries Public Relations Disaster
P&O Ferries sacked 800 workers without any notice or consultation, leading to a public outcry and a major public relations disaster. Our Crisis Communications specialist, Laura, provides her view.
Fashion Marketing and TikTok Influencers
– A new kind of celebrity
An unlikely pairing and a stroke of genius. We look at how major fashion labels are revolutionising their campaigns and riding with the times, plus the learnings that marketers can take away.
