Can AI replace a creative designer? A behind the scenes look at creative logo design
With the sudden explosion of generative AI, it’s tempting to think that branding is now just a matter of typing a few keywords into a prompt. We’ve all seen the results; you can get a bunch colourful icons in under a minute for next to no cost. But when you’re looking for a bespoke creative logo design, the results shouldn’t centre around a quick fix solution – it’s about whether a computer program can understand your business well enough to represent it.
