A guide to advertising with Sky – a targeted, measurable and addressable approach
Sky advertising doesn’t need to be a pie in the sky dream.
Lauren Peters
So, your strategy talks the talk but does your implementation walk the walk?
We consider what should be part of an implementation plan to ensure you deliver on your marketing strategy.
Navigating the Thin Line: Virtue Signalling vs. Purpose-Led Marketing
Account Manager Lauren discusses the difference between a purpose led marketing strategy and virtue signalling
Mattel’s dream marketing strategy: it’s fantastic, pink and drastic!
It’s a Barbie World, and we’re just living in it! But what can we as marketers learn from the Barbie movie? In this blog, Account Manager Lauren discusses Mattel’s change in strategic direction and what this means for brands looking to stay relevant in today’s fast-paced environment.
