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Lauren Peters

A guide to advertising with Sky – a targeted, measurable and addressable approach

September 25, 2024September 25, 2024 by Lauren Peters
An image of a woman watching Sky TV and being engaged by Sky Adsmart ads.

Sky advertising doesn’t need to be a pie in the sky dream.

Categories Uncategorized

So, your strategy talks the talk but does your implementation walk the walk?

April 2, 2024March 7, 2024 by Lauren Peters
Marketing Implentation

We consider what should be part of an implementation plan to ensure you deliver on your marketing strategy.

Categories Blog Tags Marketing, Marketing Implementation

Navigating the Thin Line: Virtue Signalling vs. Purpose-Led Marketing

September 28, 2023September 26, 2023 by Lauren Peters

Account Manager Lauren discusses the difference between a purpose led marketing strategy and virtue signalling

Categories Opinions

Mattel’s dream marketing strategy: it’s fantastic, pink and drastic!

August 17, 2023 by Lauren Peters

It’s a Barbie World, and we’re just living in it! But what can we as marketers learn from the Barbie movie? In this blog, Account Manager Lauren discusses Mattel’s change in strategic direction and what this means for brands looking to stay relevant in today’s fast-paced environment.

Categories Blog, Opinions

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