Why pitching is like dating
With the rise of online dating, ghosting has become common place – and not just in people’s personal lives. It’s also happening in the workplace, especially where new business prospects are concerned.
Blog
Paid media vs. earned media: Understanding the landscape
As PR professionals with backgrounds in journalism, the PR team at Chalk & Ward have many tools at our disposal when it comes to promoting our clients. While the art of storytelling will always be a key part of what we do in the creation of compelling press releases and blogs, in the diverse and rapidly evolving world of media, we increasingly need to look at multiple and varied platforms for getting our clients’ messages across.
Understanding the SEO triangle and it’s effects on ranking
In the world of digital marketing, the SEO triangle is an important concept that plays a crucial role in establishing the visibility and ranking of your website.
The power of ‘why’ in branding
In this insight piece, we take a look into the power of ‘why’ and why it should be at the core of your brand strategy.
Marketing to different social media audiences
As social media continues to dominate the digital landscape, marketers face the challenge of engaging a diverse and dynamic audience. From the visual appeal of Instagram to the professional networking hub of LinkedIn, each platform attracts users with different interests, behaviours, and motivations.
Digital kryptonite – beautiful but deadly
How the Aurora Borealis can affect us and what we can do to mitigate these potential problems.
The strategic advantage – unveiling the benefits of a well-crafted marketing strategy
In this article, Lisa Prescott, Director at Chalk & Ward explores the benefits of having a solid marketing strategy.
Digital marketing audits: what are they and why are they Important?
In this article, Digital Director Greig Barclay delves into what exactly a digital audit entails, why it’s crucial for businesses of all sizes, and the invaluable insights they can provide.
How can companies prepare and train their team for crisis scenarios?
It is more important than ever for organisations of all types and sizes to set aside the time to formulate comprehensive crisis media plans. In this blog, our PR Account Manager, Kathryn Kelly, examines the steps that need to be taken to avert a communications disaster.
Guide to understanding schema markup for SEO
Written by Digital Marketing Executive Brendan Wolmarans, this guide demystifies the complicated nature of schema markup, highlighting its benefits and best practices for implementation, ensuring your website stands out in the competitive digital landscape.
