Blog | Chalk & Ward Group

Paid media vs. earned media: Understanding the landscape

15 August 2024 by Kathryn Kelly

As PR professionals with backgrounds in journalism, the PR team at Chalk & Ward have many tools at our disposal when it comes to promoting our clients. While the art of storytelling will always be a key part of what we do in the creation of compelling press releases and blogs, in the diverse and rapidly evolving world of media, we increasingly need to look at multiple and varied platforms for getting our clients’ messages across.

Understanding the SEO triangle and it’s effects on ranking

9 December 202524 July 2024 by Brendan Wolmarans

In the world of digital marketing, the SEO triangle is an important concept that plays a crucial role in establishing the visibility and ranking of your website.

The power of ‘why’ in branding

11 July 2024 by Lisa Prescott

The featured image for the article: The power of why. It shows a shovel in dirt, representing digging deeper for meaning. The shovel and dirt are in grescale, over a dark blue background with a contrasting white ampersand.

In this insight piece, we take a look into the power of ‘why’ and why it should be at the core of your brand strategy.

Marketing to different social media audiences

9 December 202524 June 2024 by Brendan Wolmarans

As social media continues to dominate the digital landscape, marketers face the challenge of engaging a diverse and dynamic audience. From the visual appeal of Instagram to the professional networking hub of LinkedIn, each platform attracts users with different interests, behaviours, and motivations.

Digital kryptonite – beautiful but deadly

9 December 202529 May 2024 by Paddy Myers

How the Aurora Borealis can affect us and what we can do to mitigate these potential problems.

The strategic advantage – unveiling the benefits of a well-crafted marketing strategy

16 May 2024 by Lisa Prescott

In this article, Lisa Prescott, Director at Chalk & Ward explores the benefits of having a solid marketing strategy.

Digital marketing audits: what are they and why are they Important?

9 May 2024 by Greig Barclay

In this article, Digital Director Greig Barclay delves into what exactly a digital audit entails, why it’s crucial for businesses of all sizes, and the invaluable insights they can provide.

How can companies prepare and train their team for crisis scenarios?

25 April 2024 by Kathryn Kelly

It is more important than ever for organisations of all types and sizes to set aside the time to formulate comprehensive crisis media plans. In this blog, our PR Account Manager, Kathryn Kelly, examines the steps that need to be taken to avert a communications disaster.

Guide to understanding schema markup for SEO

9 December 202512 April 2024 by Brendan Wolmarans

Written by Digital Marketing Executive Brendan Wolmarans, this guide demystifies the complicated nature of schema markup, highlighting its benefits and best practices for implementation, ensuring your website stands out in the competitive digital landscape.

Branding for all the senses

3 April 2024 by Gemma Boss

Client Services Director and branding specialist Gemma Boss, explores how brands should be thinking (way!) beyond the logo.

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It's our business
to grow yours.