Laura Dale 
In a world saturated with content, attention is hard to earn and even harder to keep. This is where PR comes in. A strong PR strategy powers compelling storytelling, shapes perception, and is key to building brand reputations that last.
Of course, the AI of the 50s isn’t the AI of today, but it has been humming along in the background of our lives for decades. Back in the 1950s Alan Turing – a computer science genius and pioneer – suspected computers could or would eventually ‘think’.
In our insight piece, we delve into the importance of prioritising people and culture in your company. We look at why it’s so important to hire great people, why you need to create a culture that binds them together, and why setting a clear business vision can make the difference between retaining staff and seeing them move on to pastures new.
With the rise of online dating, ghosting has become common place – and not just in people’s personal lives. It’s also happening in the workplace, especially where new business prospects are concerned.
Public relations is among the most vital tools to build a company’s trust and reputation.
As part of our special 25th year anniversary edition of Extra, we thought we’d catch up with founding member of Chalk & Ward, managing director, Robert Chalk. We asked him about the journey Chalk & Ward has been on, his biggest accomplishments, his hopes for the future and much, much more.
We look back at 2022 and the trends, changes, challenges and opportunities that came with it.
Why is strategic thinking important in PR and how do you become more strategic in your thinking?
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