Laura Dale 
Navigating a public relations disaster is a nightmare for any brand. Public relations nightmares are capable of inflicting irreplaceable damage to a brand’s reputation and so dealing with incidents and crises in a strategic and media-savvy way, matters.
Public relations is among the most vital tools to build a company’s trust and reputation.
As part of our special 25th year anniversary edition of Extra, we thought we’d catch up with founding member of Chalk & Ward, managing director, Robert Chalk. We asked him about the journey Chalk & Ward has been on, his biggest accomplishments, his hopes for the future and much, much more.
We look back at 2022 and the trends, changes, challenges and opportunities that came with it.
Why is strategic thinking important in PR and how do you become more strategic in your thinking?
We share our insight into how we react and what we do when a crisis lands!
Invented in the late 1990s in Japan, emojis became a global phenomenon in 2010 and by 2015 they were the fastest growing ‘language’ in the UK. So, how important are they to the way we communicate?
P&O Ferries sacked 800 workers without any notice or consultation, leading to a public outcry and a major public relations disaster. Our Crisis Communications specialist, Laura, provides her view.
