The Royal Albert Memorial Museum & Art Gallery (RAMM) is Exeter’s award-winning home for culture, history, and world-class collections. But as we looked to encourage shoppers to their amazing curation of gifts in their shop/online, we had to look past Google Ads and traditional methods of brand awareness and revenue generation.
The last couple of years have been a wild ride for rebrands. With companies keen to stay relevant in a rapidly changing world, we’ve seen some truly brilliant makeovers, alongside a few eyebrow raising ones. In an era where brand identity is everything, a well-executed rebrand can breathe new life into a company, while a misstep can leave audiences scratching their heads. Let’s take a look at some of the most talked about brand overhauls of the year; the good, the bad, and the downright ugly.
Of course, the AI of the 50s isn’t the AI of today, but it has been humming along in the background of our lives for decades. Back in the 1950s Alan Turing – a computer science genius and pioneer – suspected computers could or would eventually ‘think’.
Best Christmas Ads of all time – 2024 Edition. The team at Chalk & Ward have selected their favourite Christmas ads and why. Have a read…
Sky advertising doesn’t need to be a pie in the sky dream.
In our insight piece, we delve into the importance of prioritising people and culture in your company. We look at why it’s so important to hire great people, why you need to create a culture that binds them together, and why setting a clear business vision can make the difference between retaining staff and seeing them move on to pastures new.
With the rise of online dating, ghosting has become common place – and not just in people’s personal lives. It’s also happening in the workplace, especially where new business prospects are concerned.
In this insight piece, we take a look into the power of ‘why’ and why it should be at the core of your brand strategy.
As social media continues to dominate the digital landscape, marketers face the challenge of engaging a diverse and dynamic audience. From the visual appeal of Instagram to the professional networking hub of LinkedIn, each platform attracts users with different interests, behaviours, and motivations.
To mark this month’s International Women’s Day, we are shining the spotlight on our board members, Lisa Prescott and Gemma Boss. Lisa has recently been given the role of Director of People & Culture, while Gemma has the new title of Director of Client Services.
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