It’s a Barbie World, and we’re just living in it! But what can we as marketers learn from the Barbie movie? In this blog, Account Manager Lauren discusses Mattel’s change in strategic direction and what this means for brands looking to stay relevant in today’s fast-paced environment.
Public relations is among the most vital tools to build a company’s trust and reputation.
The most challenging part of my job has and always will be the agency rebrand. You hear the phrase batted around by agencies that ‘we are our own worst client’ and people will ask why?
As part of our special 25th year anniversary edition of Extra, we thought we’d catch up with founding member of Chalk & Ward, managing director, Robert Chalk. We asked him about the journey Chalk & Ward has been on, his biggest accomplishments, his hopes for the future and much, much more.
We return from our Trans-Atlantic Agency Network meeting in Madrid where we discussed the role of AI in the agency workplace.
With the growth of our business, we felt the time was right to review our core values again.
We look back at 2022 and the trends, changes, challenges and opportunities that came with it.
Why is strategic thinking important in PR and how do you become more strategic in your thinking?
Following many successful projects with Libraries Unlimited, we were really pleased to help bring the new branding to life through their Impact Report.
We head to Toronto to spend quality time with our international sister agencies at the Trans-Atlantic Agency Network global meet up.
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