Our case studies

Café Royal: UK Product Launch

The Client Café Royal are a market leading coffee brand across Europe, Asia and Australia, from Swiss giant Delica AG. The Challenge Chalk & Ward Advertising were approached earlier this year to launch the Café Royal brand into the UK; not an easy task considering the highly competitive market, zero brand awareness and a target audience […]

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Reactive marketing – how the bandwagon became the new billboard

The relationship between social media and content marketing has changed dramatically. In such a saturated marketplace, businesses and brands have to work much harder to spot opportunities to insert themselves into conversations and get noticed. Cutting through the noise and the clutter is becoming a creative battle. Reactive marketing can be brilliant when it’s done […]

Industry awards: are they worthwhile and how can they help your business?

Speak to a lot of business owners and they’ll tell you that corporate awards are just a vanity exercise. They’re nothing more than an excuse to backslap and stroke egos; a distraction from the day-to-day business. It’s a noble approach and one that shows a dedication to growing the business but it’s also potentially an […]

Retailers are fighting back against Black Friday – has the bubble burst already?

Black Friday is upon us, which means most retailers are falling over themselves to slash prices and capitalise on the spike in sales created by the epitome of consumer holidays. But why are more retailers choosing not to take part in the price war this year? Is the short-term benefit to sales no longer worth […]