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+ Marketing

Challenging thinking. Impartial advice. Trusted partnerships.

“Chalk + Ward were original and commercially astute in the strategic approach to the complex brief, which resulted in tangible results for us to follow up.”

 

Basia Napiorkowska  /  Marketing Manager  /  Met Office

Trusted marketing partners

Today’s CEOs, CMOs and business owners face overwhelming decisions on how, when and where to spend budget to drive their business growth.

With so many channels and service providers, it’s a complex landscape to navigate in order to find long-term partnerships and collaborations.

Marketing Strategy

We understand that marketing is just one part of business strategy. It needs to be fluid, working with the various elements of the wider organisation to meet overall business goals. As an external partner we help clarify our clients’ thinking by constructively challenging strategies and asking the right questions. We create bespoke marketing strategies and campaigns, making budgets work harder and generate a greater return on investment.

Marketing consultancy

Our expertise in marketing consultancy means that we are frequently used as a bolt-on resource for large firms, operating in various sectors. We consult at board level for a number of clients – something that can only be achieved through open, honest relationships built upon integrity and trust.

Outsourced marketing

For over 20 years we have acted as a trusted marketing partner for companies requiring additional marketing support through to high-end, challenging, strategic consultancy, as well as providing total out-sourcing of entire marketing functions.  Whatever requirements you have for marketing support – short or long term – we can provide success at all levels.

The output from this experience and diversely acquired knowledge is incisive, commercially-sound, impartial advice that packs a punch and adds to the bottom line. To provide you with a feel of what we offer, here are some examples : –

  • We acted as the out-sourced marketing department for Mole Valley Farmers (UK’s leading agricultural and rural retailer with a £491m turnover) for over 10 years and as their strategic marketing partner for over 20 years, reporting directly to the CEO.

 

  • We’ve been brought in to solve marketing conundrums for the likes of the Met Office.

 

  • We’re used to launching products to the multiples and engage with consumers to shift product off shelves.

 

  • We offer consultancy to global businesses and start-ups alike and help them appreciate the value and potential return from their marketing investments.

 

  • We work with marketing departments to collaborate and complement skills and motivate teams by challenging the current way of doing things.

Most importantly, we absolutely love what we do! We immerse ourselves in your business and every aspect of marketing to deliver results and build long lasting trusted partnerships. Why not see how we can add to the mix and do things differently?

Customer insight and research

To deliver effective campaigns, it’s essential to understand the client’s customer. We use customer insight and research to provide illuminating details about their marketplace. Developing strategic briefs, we can identify what we need to know and how best to extract the right data and insight, always with the view of supporting and informing future commercial decisions.

Marketing delivery and implementation

Marketing strategy, consultation and research is often where we start with a client. As a fully integrated marketing agency, we are capable of then implementing these decisions using our team of industry experts.

We have a creative team who can deliver bold concepts that make customers take notice; an advertising team who know exactly where to position ads for maximum impact; a digital team who can strategically grow presence online; and a PR team who can manage and improve public perception.

It’s crucial to get brand marketing strategy absolutely right. But when it comes to working with us, it’s just the beginning.

See your business through fresh eyes.

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