The world of digital marketing is constantly evolving. From the platforms and apps people use to the algorithms dictating search engines, things can change in an instant.
What will always remain, however, are the core principles behind digital marketing. How to communicate a brand or business message with powerful and effective digital marketing through the use of content and advertising, whatever the channel.
A website is perhaps the single most important part of a brand marketing strategy. It’s the shop window to a business and you have just five seconds before users decide if they’ll be engaged or go to a competitor’s site.
We work with clients to identify how users wish to engage with their sites, then develop the content and functions to achieve this. We have website development experience with e-commerce platforms, extranets, stock management systems, apps and CRM integrations.
All of our websites follow SEO best practices. SEO constantly evolves and our team ensures they have the industry-leading knowledge to develop bespoke digital marketing strategies for every business. Our approach is to continually test, refine, measure and adapt to build a fluid and evolving SEO strategy.
Find out more about our SEO services.
Our content marketing strategies are always underpinned with thorough audits. This ensures we understand your target audience, competitors and what marketing channels are going to be the most effective for your business. We plan, design and create tailor-made content for your brand. Analysing results to gain insight into campaign performance which we use to track progress and optimise future campaigns.
Effective social media marketing responds to the needs of businesses and customers. Our social media marketing strategists understand the role each platform can play in achieving business goals. Some platforms support lead generation, whilst others are more suited to brand awareness. It’s about building a real ‘social’ network where you can communicate, listen and engage directly with customers.
Our services range from strategy development, implementation, training and more. Learn about our full range of social media marketing services.
As a fully integrated marketing agency, our digital marketing team has experience in managing PPC campaigns across both Bing and Google Ad platforms. We also offer social media advertising across various social media channels. Our team continually test, refine and report on campaign performance to ensure that you’re kept up to date and can see exactly how your campaigns are performing.
Find out how our PPC and online advertising expertise can help your business.
Our Email marketing services range from management, template creation, GDPR management and reporting. Email marketing is a targeted and cost-effective way to communicate directly with your customers. We offer in house training for your team and can also work alongside you to develop an existing email platform.
Ready to create tailored email marketing campaigns? Find out more.
David Kirk - Kirks Insolvency
“Chalk + Ward have been instrumental in the launch and ongoing development of the Kirks Insolvency website. Their SEO work has meant we’ve also seen a significant increase in relevant traffic to the website, resulting in regular new business leads. I would recommend them to any company looking to improve their digital strategy.”