With great PR, you control the narrative. Our well-considered PR campaigns can really boost your profile, engage audiences and achieve media coverage.
We’re experts in storytelling and crafting compelling narratives that captivate audiences and deliver results.
We understand that in today’s fast-paced and highly competitive world, effective public relations can make all the difference for your brand.
That’s why we’re here to help unlock the power of strategic communications that build meaningful connections with your target audience.
Every brand has a unique story to tell, but this story needs a PR strategy to tell it!
A PR strategy is important to have in place to manage the reputation of your brand. Without it, you won’t be able to fully support your business vision, values and objectives or demonstrate the value and return on investment PR has.
The PR strategy needs to be integrated with marketing to really help drive brand awareness, reach and engagement with relevant audiences and media outlets. The campaigns and stories, which support the strategy, must be authentic to achieve coverage. So, there is a lot to consider!
Our PR team are strategic, commercially-minded thinkers, as well as talented, creative writers with an extensive range of media contacts. We’re here to support you in the development of your PR strategy to ensure your reputation is managed in the right way, media coverage is achieved and ROI delivered.
PR & integrated working
Understanding audiences and how to influence them, online and offline, is at the heart of what we do. We work with brands both large and small, to create compelling content that engages people and gets them talking. Our imaginative storytelling and creative writing skills, coupled with extensive media experience, means we can deliver your message across a wide range of traditional and digital media outlets.
Our PR team can:
- Copywrite content of all kinds! Including press releases, white papers, blogs, features, articles, social media, website copy and internal communications
- Seek proactive PR opportunities for your business
- Provide a quick and responsive service when news hits
- Develop media lists, build new relationships and sell-in stories to obtain coverage for your business
- Identify and work with influencers and brand ambassadors to reach new audiences and extend messaging
- Provide an external press office function to handle incoming media enquiries
A real strength of ours is that we work in an integrated way with other Chalk & Ward departments – creative, digital, and marketing – to produce carefully considered, original work, which resonates with target audiences, extends reach and achieves results.
Delivered with passion, enthusiasm, and originality; our content is crafted to ensure you stand out from the crowd!
We collaborate as a team to develop content for our clients. We don’t see it as solely a PR or social discipline; instead, a meeting of creative minds to come up with ideas that differentiates brands, grows audiences, and drives engagement.
In the digital age, a social media crisis can spark from very little – and the flames can blaze at an alarming rate.
An Instagram or Facebook post on an apparently trivial matter can go viral within minutes – spelling potential disaster for the organisation concerned. But a PR crisis can also follow a more traditional route – from a fire in a warehouse to a company director embezzling funds and any number of other scenarios.
We have the expertise to plan for any crisis – and the skills to help you cope when the unexpected happens.
The reputation of any organisation can stand or fall on the quality of its spokespeople.
The opportunities to give interviews to the press are many and varied – but thorough training is required before venturing near a microphone.
We offer a detailed programme of practical training aimed at helping to transform even the most reluctant interviewees into seasoned performers.
A dramatic stunt or a witty advertising slogan can be the cornerstone in launching a memorable PR campaign.
We have many years of experience in creating a truly memorable event. Our creative, digital, marketing and PR teams work seamlessly together in creating events that will be the talk of the town – and attract widespread media attention.
Our public relations experience
Below are some of the brands we have worked with.
Explore a selection of our projects below, to see how we demonstrate our commitment to delivering dynamic solutions that drive growth for our clients.
“Chalk & Ward helped raise the visibility of our business, both on and offline. They generated regional and trade coverage, leveraged our award wins and helped to build our online community via impactful engagement strategies. We have converted sales on the back of their PR input.”
Andy Woodward / Sales & Marketing Director / Van Guard