Public Relations need to be highly strategic and integrated with the rest of a client’s marketing. To resonate with audiences, the story must be authentic and echo across all communications.
Without a core PR strategy, clients cannot fully support their business visions and objectives or demonstrate clear value and return on investment.
Now, more than ever, journalists rely on PR professionals to abandon the sales pitch and provide them with a press release which is written as a complete story, accompanied by high-quality and appropriate images.
Chalk + Ward’s PR team has strong writing skills coupled with strategic expertise and an extensive range of media contacts.
Brands now operate in a complex, fragmented media environment. Our job is to help identify the right channels and design creative campaigns that engage audiences.
We offer a full-service portfolio, so wherever clients need to reach audiences, we can deliver. We are capable of offering bolt-on services or can even act as an outsourced PR office.
At its core, understanding people and how to influence them is what we do.
A dramatic stunt or a witty advertising slogan can be the cornerstone in launching a memorable PR campaign.
At Chalk + Ward we have many years of experience in creating a truly memorable event.
Our creative, digital, marketing and PR teams work seamlessly together in creating events that will be the talk of the town – and attract widespread media attention.
At its heart, PR has always been about storytelling. It’s about finding the ‘big idea’ that engages the audience and gets the business noticed so they stand out in a crowded marketplace.
Whether communicated through a press release, blog, video, infographic, social media, or a whitepaper, we need to have something worth saying in the first place.
We generate fresh ideas, deliver creative campaigns, and use our network of contacts to deliver real results.
With our extensive media experience and great story-telling skills, our team of PR specialists can bring a lot to the table with respect to navigating and developing strategies across a range of digital platforms.
Understanding audiences and how to influence them, online and offline, is at the heart of what we do. We work with brands both large and small, to create compelling content that engages people and gets them talking.
A real strength of ours is that we work in an integrated way with other Chalk + Ward departments – creative, digital, and marketing – to produce carefully considered, imaginative work which resonates with target audiences and achieves results for our clients.
Our digital marketing team are focused on delivering outstanding results through forensic targeting and improved performance, coupled with comprehensive SEO and content marketing strategies.
We offer social media development and management, with a focus on amplifying reach beyond websites or social media platforms, through blogger and influencer outreach campaigns. We know what should be said and, most importantly, where to make an impression with audiences.
By keeping up with the latest research and trends, we maximise your message across multiple platforms.
In the digital age, a social media crisis can spark from very little – and the flames can blaze at an alarming rate.
An Instagram or Facebook post on an apparently trivial matter can go viral within minutes – spelling potential disaster for the organisation concerned. But a PR crisis can also follow a more traditional route – from a fire in a warehouse to a company director embezzling funds and any number of other scenarios.
At Chalk + Ward we have the expertise to plan for any crisis – and the skills to help you cope when the unexpected happens.
The reputation of any organisation can stand or fall on the quality of its spokespeople.
The opportunities to give interviews to the press are many and varied – but thorough training is required before venturing near a microphone.
Chalk + Ward offers a detailed programme of practical training aimed at helping to transform even the most reluctant interviewees into seasoned performers.
Chalk + Ward specialises in travel and tourism PR consultancy. We represent some of the South West’s most outstanding holiday destinations, hotels and attractions. The PR team has proven experience in shaping perceptions and building brands.
Before starting any campaign we research your target audience so we can create messages that resonate and use channels that work. Whilst column inches are still important we also understand the value of social influencer campaigns. Chalk + Ward have strong relationships with journalists as well as online influencers. Our PR services range from organising press trips and writing copy to creating compelling social media campaigns and everything in between.
Experienced in response and crisis management, our team have supported clients through legal investigations, health and safety issues and cyber-attack. Find out more about our Crisis Communications services.