Building a strong brand is crucial to achieving sustainable growth for manufacturers. It can be easy to get too focused on the functional operations – such as managing budgets, workforce, and production – and forget that your target audience wants to understand the purpose and personality behind your business.
We dive deep into your business to understand it from the ground up and create benefits and differentiators that resonate with your target audience, cut through the jargon and get your message across in a way that’s listened to.
We help to build brand authenticity, increase brand visibility, drive lead generation and support business development.
We understand the importance of strong B2B relationships and will challenge you on your logistics, production, HR, culture, and anything else that can get in the way of your marketing success.
We understand the difficulties faced by the manufacturing industry, including balancing marketing budgets with the technological investment required to maintain standards, ensuring you have the correct accreditations and processes in place and creating messaging that is appealing to your stakeholders/customers etc.
Chalk + Ward can help you to see the wood from the trees, we can develop plans and objectives and guide your marketing and brand to deliver on them. We can act as an outsourced marketing department or on a project-by-project basis, whatever is required.
We have partnered the following manufacturing brands to help them achieve their business objectives, so you’d be in good company.
Chalk + Ward are a full-service marketing agency which means we have all the skills and knowledge in-house to deliver across the mix, however, some notable services for the Manufacturing sector include:
• Visionary business planning
• Strategic marketing
• Bolt-on marketing support
• Web development
• Digital marketing
• PR & communications
• Reputational management
• Conceptual creative
• Design for print
• Photography & videography