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Email marketing can be one of the most powerful marketing channels – it’s targeted, cost effective and can communicate with customers at scale in an instant.
We use personalised, dynamic content and database segmentation to create compelling email campaigns, getting to the heart of audiences and nudging them in the right direction, wherever they are in their customer journey. Precise analytics tell us what messages worked, reporting on open rates, click-through rates, conversions and then adapting accordingly.
As a full service agency, we are capable of managing the entire broadcast and review process, with a design team who specialise in building striking and responsive newsletters, or templates to suit requirements. Alternatively, we can train in-house teams, or simply work with a client’s existing email platform – our flexibility ensures that we can support email marketing, whatever the need.
Managing email marketing from conception through to delivery can be a time consuming process. We can undertake complete email marketing management to ensure your e-marketing delivers your messages and call-to-actions clearly in a presentable and engaging format. Our management includes template and content creation, proofing, testing, delivery and reporting or you can undertake some of the process yourself and select the element of support you require from us to suit budgets.
We are familiar with a number of email marketing clients so whatever your requirements we can create and distribute campaigns that deliver tangible results.
Visually engaging email can result in improved engagement, opens and click-through rates and can your overall business needs. Our creative team create campaigns tailored to your requirements that are led with visually impactful designs but always with the end user in mind. Our templates are tested to ensure they work in all inboxes and browsers.
Under the new GDPR regulations it is more important than ever that your databases are kept up to date and follow GDPR best practices. For all email (newsletter) sign-ups we develop, we ensure that users opt-in correctly and make it as clear as possible they can unsubscribe or edit their details with ease to ensure that your business complies with the new regulations.
We can also help segment your audience into different interests or groups, as well as creating automated emails to welcome new subscribers, send out brochures or marketing material as well as e-commerce options such as abandoned baskets. Whatever your email list requirements, we can help.
Email marketing is only as good as the results it delivers. As part of our email marketing service, every campaign we manage is reported on in full, highlighting key metrics including opens, bounce rates, most clicked links and analytical performance as well as recommendations for future promotions. Reports can also be tailored to measure against the data and KPIs that are important for your objectives and goals.