“Chalk + Ward act as our strategic retail business partner, advising us on everything from customer insight to store layout from campaigns to branding. They are a fundamental part of our business.”
The future for retailers has never been so challenging. There are more channels to market than ever before, with more resources and infrastructure needed to deliver them. Customers’ expectations have never been higher, their loyalty less guaranteed and the ability to feedback delight or disappointment never been easier. For any retailer in today’s market there are difficult decisions to be made about the future.
For over 20 years we have been helping some of the south west’s biggest retail names future proof their retail business.
We are not just a marketing agency; we are a sounding board, an ally, a confidante, and a strategic advisor. We sit at the most senior level and advise across our retail clients’ businesses – everything from visionary planning to customer analysis, category development to own label positioning, membership engagement strategies to tactical footfall driving campaigns, plus everything else retail-related in between!
It may come as a surprise that an agency understands retail challenges to the level we do. It may also come as a surprise that our head office is not based in London but in the South West – delivering specialist strategic retail advice at a fraction of a London agency’s fees.
If you would like to understand how we support our retail clients, please do contact us, it would be great to talk.
We work with our retail clients to provide direction on their business. We do this by understanding their brand, their position in the retail landscape, their customer segmentations, and their purpose to a deep level. We challenge our clients on how well they really know their customer, ensuring all marketing strategies drives the overall retail vision whilst protecting sales margins and bottom-line profitability.
Our retail offering focusses primarily on two key areas; (1) identifying the vision of a retail business and (2) identifying how to effectively engage with customers. Once both are understood, we look at how best to deliver the client’s retail proposition to the ever-increasing expectation levels of today’s customer. This approach ensures our clients are giving their customers the retail experience they want rather than what they think they need.
We keep our retail clients regularly updated by sharing insight on the latest hot topics happening in their sector.
We keep ahead of the curve by ensuring we’re always up-to-date with all the latest retail news, deals, product launches, trends, shopper technology and future outliers by attending national retail conferences.
If you’d like to understand how we support our retail clients, please do contact us, it would be good to talk.
Click the links below to read more about our experience of the retail sector.