The very nature of this sector means that professionalism and trust must be at the core of what you do; but what else do you stand for? How are you different to another law firm or accountancy practice? Furthermore, why would someone want you to act for them over your competitor?
It’s vital to create a personality for your professional service brand that competitively differentiates you from another firm and it’s essential to create relevant messages that stand you out from the crowd and speak not only to your clients and prospects but also engages your various stakeholders. And all of this needs to be delivered with the right tone-of-voice to firmly position you as an authoritative figure in your field.
Chalk + Ward work with many professional service clients at Partner level, working with them to identify genuine benefits to motivate and engage audiences. We also work with our clients to recognise factors which may inhibit conversions and provide recommendations on how best to breakdown these potential barriers.
We challenge our clients to think outside the box and encourage brave decision making to nurture a brand and culture which exudes more than the stereotypical professional and trustworthy values.
We develop impactful branding that gets noticed and marketing & communication strategies that create online and offline authority – a combination which has proven to successfully work for many of the region’s heavyweights.
Chalk + Ward are a full-service marketing agency which means we have all the skills and knowledge in-house to deliver across the mix, however, some notable services for the Professional Services sector include:
• Strategic marketing
• Outsourced marketing
• Web development
• Digital marketing
• Social media campaign development
• PR & event planning
• Crisis communications
• Media planning & buying
• Advertising campaigns & promotional activity
• Photography & videography
• Signage and design for print
“Chalk + Ward have been instrumental in the launch and ongoing development of the Kirks Insolvency website. Their SEO work has meant we’ve also seen a significant increase in relevant traffic to the website, resulting in regular new business leads. I would recommend them to any company looking to improve their digital strategy.”