Branding

Leave a lasting
impression.

Your brand is like your business’s fingerprint, unique. We create distinctive and compelling brands with personality.

Brand
strategy

Brand
creation

Brand
implementation

More than just a logo.

Creating a brand is more than just a logo design. It is a well thought through process that is the end result of different strategic threads coming together. Like a fingerprint, each brand is unique and a vital asset to any business, setting it apart from the clutter out in the consumer’s world.

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Brand strategy.

Brand strategy

Brand strategy.

Having a solid strategic foundation in place will ensure your brand’s longevity and growth. Through our tried and tested process we will create a unique strategy that will define the future of your brand.

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Immersion

We want to understand everything about your brand. We will immerse ourselves in getting to know your business, your markets and your challenges to put ourselves in the best place to advise on the future direction of your brand.

Core Values

It is essential to be clear on a brand’s position and what it stands for in the market. A customer’s buying decision is based on a number of factors, so a strong and consistent brand strategy will always win against the weaker, confused brand of a competitor. Our proprietary Core Values process will help define your positioning and provide focus and consistency, both internally and externally.

Tone of voice

Your brand tone of voice isn’t about what you say, but how you say it. This stage determines how a brand’s character comes across in written and spoken words, and how to adapt your tone for your different audiences and channels.

Naming

Your brand name needs to accurately represent who and what you are. Alongside the naming creation we will assist you with your naming architecture, domains and any trademarking that may apply.

Brand portfolio and architecture

How will you organise, manage and market your brand(s)? We will help you to answer this question and align your brand(s) to support your business goals and strategies.

Brand creation.

With your strategy in place our team will create impactful creative designs to bring your visual brand to life. From the smallest detail to the boldest claim, your brand will come alive in an extraordinary way.

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Logo development

Once the underlying strategy is clear, we will design logos that are both strategically correct and creatively impactful. Your logo is what customers first encounter and impacts their initial perception and willingness to engage with you, so it’s vital to get it right.

Strapline

You might need a functional descriptive strapline to help explain what you do or you might be require something more emotive and engaging. We will be led by the strategy to create a strapline or concept that delivers.

Design style

A brand’s visual identity starts with the logo but is then brought to life through secondary colour palettes, fonts, graphic devices and images. By agreeing on the design style right at the start, we remove subjectivity and create consistency.

Brand guidelines

Having a set of brand guidelines that outlines the rules and guidance on retaining your brand integrity is essential. We will scope out all requirements and create guidelines to ensure rules are in place and the visual look and feel of the brand remains consistent across all that you do.

Brand implementation.

With strong designs in place, you need to make sure that your customers see it and they receive a cohesive picture of the brand across all touchpoints. Our team will create all the collateral needed to display your brand in its best possible light.

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Website design

No brand is complete without a website to engage with audiences online. Our team of experienced designers and website developers are on hand to guide you through this process.

Packaging design

You may require new packaging or brand extensions to be designed. Our team of highly skilled designers will explore packaging concepts that will maintain your brand equity while communicating the targeted segments, queues and relevant ranges.

Signage

Your brand needs to be implemented across all exterior and interior signage. We can conduct site visits to help plan out your signage needs, including wayfinding and functional signage. We will visualise signage schemes and plan materials and production to deliver signage that ticks all the boxes.

Collateral

There will be a long list of all the places your brand needs to appear. Our team will activate the brand across all touchpoints, including stationery, social graphics, email signatures, brochures, proposal documents – the list is endless!

Exhibition and POS design

As part of your brand roll-out we will ensure your brand gets fully translated across any exhibition and/or POS requirements you may have. We will ensure our designs gain maximum exposure and keeps your brand front-of-mind.