+Branding

Brave brands. Bold identities. Lasting impressions.

“We really appreciate the transparency and strategic thinking of Chalk + Ward. Their recommendations when it came to create this fresh brand identity has ensured we achieve exactly what we set out to do; retain the loyalty of existing customers while continuing to grow the Hanlons brand and business.”

 

Jim Bungard  /  Co-Owner of Hanlons Brewery

The importance of branding

A strong brand is fundamental to effective marketing. In fact, it’s very difficult to achieve one without the other. Like a fingerprint, each brand is absolutely unique and a vital asset to any business – our role is to increase its value and work with clients to leverage a brand’s equity.

Our experience of brands is diverse, from developing brand positioning to reviewing brand architecture, from managing rebrands to planning international brand strategies. Whatever stage of life your brand is at, the strategy behind it is integral to its growth and success, so this is always where we start.

Branding strategy

It is essential to be clear on a brand’s position and what it stands for in the market. Without this, it is impossible to make recommendations to progress a brand and the business behind it.

For brands lacking a strong brand positioning, we run a proprietary Core Values project – a collaborative, thought provoking session that provides clarity over the brand’s purpose, values and messaging.

We help clarify what a brand truly stands for, distilling this into two or three core values, providing a platform for a consistent and focused message, both internally and externally.

Brand identity and design

Once the underlying strategy is clear, a strong brand is determined by the look and feel – the logo, a strapline and overall design style, which is then implemented across marketing collateral, merchandising and signage.

This element ultimately forms the ‘face’ of the brand – the symbol customers first encounter for a brand, which affects their initial perceptions and a willingness to engage with the business.

Supporting our brand strategists is a team of designers who are experts in their field, with years of experience in the creation of enduring brands, developing striking concepts and designs that are not only impactful, but strategically relevant for the brand.

Branding implementation

We understand a brand is so much more than a logo – it is the way in which a customer interacts with a business, the products they sell and the experience they offer. It represents the core values of a business and the way it behaves, both internally and externally.

A customer’s buying decision could be based on reassurance, or heritage, or quality, or any other myriad factors, so a strong and consistent brand strategy will always win against the weaker, confused brand of a competitor.

We work with our clients to ensure every form of communication, from the way the receptionist answers the phone, to the way the managing director speaks during an interview, projects a positive consistent representation of the brand. Our end goal is always to leverage a brand to achieve business growth – and that’s why we’ve worked with some of the biggest brands in the UK.

See your business through fresh eyes.

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