For many companies it is no longer a matter of whether they should engage with social media, but how to do it is a route that offers a company an instant communication link to their customers.

However, with hundreds of social media platforms and networks, it can be hard making that first step. A social media strategy is not just about setting up a business page on Facebook. Like all other forms of marketing, your strategy should fit into the needs of your business and consumers without being overwhelming.

Some platforms are used to generate leads, others to build brand awareness. But at the heart of it all is the ability to engage and listen to your consumers. It is only by listening that you will find out the needs and wants of your customers. By responding and helping customers in a transparent way online, you will help build your business as an authority in your industry. This, in turn, helps generate leads and contacts.

If you don’t have the time to implement the strategies yourself, we can do it for you, or alternatively we can help you to plan in-house. Chalk & Ward Advertising offer training, industry and consumer research and analysis, the creation of Social Media Guidelines for your employees to follow and much more.