We then worked with Michael’s in-house team to populate this over the opening months, creating a buzz and establishing Lympstone Manor as the premier hotel launch in the UK. What began solely as a logo emerged into a living, breathing website that showcased Lympstone Manor in all its glory.
Together, we produced direct mail pieces, developed email marketing campaigns, launched and managed social media accounts and created a suite of branded collateral, including vouchers and membership cards.
This strategy had a massive impact, with an email open rate of 76% and a fantastic click through rate of 50% from our first newsletter. This was a highly effective lead generation campaign, getting people engaged and directing them through to the website to convert into bookings.
We have now handed over the website CMS and social media accounts back to Michael’s in-house team, providing training and ongoing support where required.
Moving forward, the account continues to grow with strategic marketing and branding consultation, with various new opportunities emerging from a partnership we are incredibly proud of.