Housing developers, Seaton Quay, approached us for PR support after they bought a derelict site on the seafront in Seaton. We share how we approached their brief.
The site had several owners over the years, but it had remained derelict, so plans for the 90-unit housing development was going to be big news for residents and community groups in Seaton, for the council and of course for the developers themselves.
To announce their purchase of the town’s key, Harbour Road site we recommended writing and distributing a press release to local and regional media to advise them of the plans. We also targeted industry specific media – construction, building and design, and business media publications (online and in print) – who would be interested in the architectural merit of the waterfront development.
The Press Release
As part of the release and to ensure we covered different views and key points of interest, our PR team contacted the East Devon District Council for quotes and obtained information about the development from Seaton Quay’s contacts. We know how stretched some journalists are, so we create ready-to-print press releases containing all the quotes needed for a news story, accompanied by high resolution images.
We’re also able to provide our clients with a press office service so following the distribution of the release we then dealt with subsequent journalist enquiries to gain further coverage an interest.
We’re pleased to have achieved coverage in Business Live and the Midweek Herald for Seaton Quay and are looking forward to working with them again once groundworks begin.