Insights

Getting strategic with Emily Smith Designs

1 minute read

Lisa Prescott

We are excited to announce a new client win, Emily Smith Designs - a Devon based designer, producing bright and beautiful homewares and accessories.

Strategic decision-making

Our new client Emily Smith Designs is a Devon based artist and designer who is attracting global attention with her vibrant, high-quality homewares and accessories. The collections feature a variety of quirky characters who reflect Emily’s own personality and are all inspired by her love of nature.

To kick off our new partnership, Emily came to Chalk + Ward HQ for a business strategy session with Directors and strategy specialists Lisa Prescott and Gemma Boss. We worked with Emily to identify the right strategic direction for her brand, and as part of the session we helped to develop business and marketing objectives alongside a newly crafted vision statement to provide focus and clarity on future decision making.

Image Credit: Emily Smith Designs

Challenged on big picture thinking!

Our strategy sessions are immersive and creative and clients really welcome the opportunity to lift out of the operational every day and get challenged on big picture thinking! It is also allows clients to brain dump (literally everything at times!) and explore how best to grow their business.  

We have since completed our first PR project with Emily Smith Designs and are very much looking forward to further developing our partnership and helping to grow her brand both here in the UK and overseas.

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