The Royal Albert Memorial Museum & Art Gallery (RAMM) is Exeter’s award-winning home for culture, history, and world-class collections. But as we looked to encourage shoppers to their amazing curation of gifts in their shop/online, we had to look past Google Ads and traditional methods of brand awareness and revenue generation.
Digital advertising is an essential part of modern marketing strategies, enabling businesses to reach specific audiences and generate leads effectively. Among the digital advertising methods are Pay-Per-Click (PPC) and Paid Social Advertising. While they may appear similar at first glance, they function differently, serve distinct purposes, and produce different types of results.
How the Aurora Borealis can affect us and what we can do to mitigate these potential problems.
September 2023 marked my 6th trip to Brighton’s now bi-annual nerd fest (It’s okay, I’m allowed to say It because I am one), more commonly known as Brighton SEO.
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