Smart move by Asda or not?

Asda has received criticism from customers for “embarrassing poorer families” with their recently rebranded Just Essentials range. But is their latest move a rebrand disaster

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The rise of emojis

Invented in the late 1990s in Japan, emojis became a global phenomenon in 2010 and by 2015 they were the fastest growing ‘language’ in the

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