It can be frustrating having a new website developed or undertaking paid advertising (PPC) and not seeing a positive return on investment. Before we undertake any digital activity we ensure we have a complete understanding of the project, whether that be a simple or comprehensive website build, paid search management or search engine optimisation (SEO) auditing is at the heart of everything we do.
Auditing your current online position has many benefits including, understanding website performance (pageviews/bounce rates/conversions), search engine ranking (SERPS) for target keywords/phrase and authority (internal/external linking).
In addition to this SEO audits also provide insightful recommendations for either improving your current site or campaigns or developing into new optimised projects.
Drive performance and results
Is your website under-achieving, not appearing in search or not delivering against the objectives you set? This unfortunately is quite common and in most instance can be rectified fairly quickly (depending on the software and build of the website).
A website and SEO audit can provide valuable information on your website’s current performance and levels of optimisation as well as key recommendations for improving user experience, keyword rankings, and most importantly conversions.
We undertake website and SEO audits for a number of different clients in a range of sectors and markets and can help improve your site performance.
Alongside website and SEO audits we can also undertake audits into paid search (PPC) campaigns to better understand how your budget is being utilised and more importantly, whether it is generating a return on investment.
Pay-per-click advertising has many benefits when managed correctly but if tracking and analysis is not in place, budgets can be wasted and revenue lost. As part of our PPC audit service we review all paid for activity including, search, display and remarketing across all major search engine channels (Google, Bing, Yahoo) and key social media accounts (Facebook, Twitter, Instagram, YouTube). As part of this service we provide insight into campaigns, ad groups, keyword performance as well as key recommendations for improvement.
If you would like to know about our paid search (PPC) audits, please get in touch.
David Kirk - Kirks Insolvency
“Chalk + Ward have been instrumental in the launch and ongoing development of the Kirks Insolvency website. Their SEO work has meant we’ve also seen a significant increase in relevant traffic to the website, resulting in regular new business leads. I would recommend them to any company looking to improve their digital strategy.”