Our new brand architecture provided much needed clarity, both internally and externally, to the Hunter Stoves Group’s popular product ranges, creating an umbrella brand with well-defined sub-brands that sat beneath it.
This is an ongoing rebranding project, which has now been implemented across point of sale materials, marketing collateral, merchandising, exhibition stands and signage.
Brochure production can be a time consuming and exhaustive project, so our creative team is fully immersed in every brochure from producing the conceptual design, sourcing and retouching imagery, all the way to the final spreads and supplying for print.
Due to our strategic media planning and buying power, we were able to secure excellent advertising packages and media rates, generating unprecedented consumer awareness for Hunter Stoves Group and transforming the Di Lusso and Aspect products into massive commercial ranges in the process.
It was a huge decision for the business, which we supported by conducting international research through our membership in Taan Worldwide using our sister agency in Sweden. Taan is a global network of independent advertising and communication agencies, ensuring local market access across the world. Our research provided upfront insight into the likelihood of the success within the Swedish market.
We enjoy a fantastic relationship with Hunter Stoves Group, with so many exciting developments on the horizon. We are immensely proud to have played an important role in their journey, helping establish them as a global player in the highly competitive home interiors marketplace.
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