Hunter Stoves Group are the oldest wood burning stove manufacturer in the UK, with nearly 50 years of heritage. We were first approached to consult on a marketing and branding brief based on Hunter Stoves Group’s different product ranges, which had a confused brand hierarchy after years of growth and acquisition.
Without an in-house marketing department, Hunter Stoves Group wanted to capitalise on a period of sustained growth and continue to develop their business across their network of distributors and retailers. Armed with a brief and clear commercial goals, we began by running our Core Values branding exercise, a proprietary workshop that helps define what a brand stands for and the market proposition.
With this understanding of the brand, we were then able to consider Hunter Stoves’ brand architecture, shaping their product brand matrix.
Our new brand architecture provided much needed clarity, both internally and externally, to the Hunter Stoves Group’s popular product ranges, creating an umbrella brand with well-defined sub-brands that sat beneath it.
Since then, we’ve been working with Hunter Stoves Group to rebrand their key commercial product lines. So far we have developed impactful and unique brand identities for the Di Lusso, Cleanburn, Parkray and Avalon ranges and their latest brand, Jetmaster, with more to come.
This is an ongoing rebranding project, which has now been implemented across point of sale materials, marketing collateral, merchandising, exhibition stands and signage.
As part of the rebrand, we have also produced a series of new brochures for the sub-brands, which have been a huge success with retailers and customers alike.
Brochure production can be a time consuming and exhaustive project, so our creative team is fully immersed in every brochure from producing the conceptual design, sourcing and retouching imagery, all the way to the final spreads and supplying for print.
With all of the new marketing material, we launched an advertising and PR campaign that exceeded anything Hunter Stoves Group had done before, with placement in Country Homes & Interiors, Ideal Homes and Country Living.
Due to our strategic media planning and buying power, we were able to secure excellent advertising packages and media rates, generating unprecedented consumer awareness for Hunter Stoves Group and transforming the Di Lusso and Aspect products into massive commercial ranges in the process.
This campaign was so successful that it helped contribute to Hunter Stoves Group’s most successful year, enabling them to then consider entering the wider international marketplace.
It was a huge decision for the business, which we supported by conducting international research through our membership in Taan Worldwide using our sister agency in Sweden. Taan is a global network of independent advertising and communication agencies, ensuring local market access across the world. Our research provided upfront insight into the likelihood of the success within the Swedish market.
Our comprehensive market research and customer insight has helped identify the international market opportunities, as they look to build upon their enhanced visibility and reputation.
We enjoy a fantastic relationship with Hunter Stoves Group, with so many exciting developments on the horizon. We are immensely proud to have played an important role in their journey, helping establish them as a global player in the highly competitive home interiors marketplace.
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