Digital advertising is an essential part of modern marketing strategies, enabling businesses to reach specific audiences and generate leads effectively. Among the digital advertising methods are Pay-Per-Click (PPC) and Paid Social Advertising. While they may appear similar at first glance, they function differently, serve distinct purposes, and produce different types of results.
As PR professionals with backgrounds in journalism, the PR team at Chalk & Ward have many tools at our disposal when it comes to promoting our clients. While the art of storytelling will always be a key part of what we do in the creation of compelling press releases and blogs, in the diverse and rapidly evolving world of media, we increasingly need to look at multiple and varied platforms for getting our clients’ messages across.
In the world of digital marketing, the SEO triangle is an important concept that plays a crucial role in establishing the visibility and ranking of your website.
As social media continues to dominate the digital landscape, marketers face the challenge of engaging a diverse and dynamic audience. From the visual appeal of Instagram to the professional networking hub of LinkedIn, each platform attracts users with different interests, behaviours, and motivations.
How the Aurora Borealis can affect us and what we can do to mitigate these potential problems.
In this article, Digital Director Greig Barclay delves into what exactly a digital audit entails, why it’s crucial for businesses of all sizes, and the invaluable insights they can provide.
Written by Digital Marketing Executive Brendan Wolmarans, this guide demystifies the complicated nature of schema markup, highlighting its benefits and best practices for implementation, ensuring your website stands out in the competitive digital landscape.
Delve into how leveraging online platforms can not only enhance your marketing efforts but also transform your brand’s global presence and consumer connection, making every click a step toward success.
In today’s digital age, email remains a cornerstone of marketing strategies, offering a direct line to your audience’s inbox. However, not all emails are created equal, and the difference between an email that converts and one that ends up in the spam folder can be subtle.
September 2023 marked my 6th trip to Brighton’s now bi-annual nerd fest (It’s okay, I’m allowed to say It because I am one), more commonly known as Brighton SEO.
Public relations is among the most vital tools to build a company’s trust and reputation.
In an increasingly privacy-first world, what’s next for the world’s most hated cookie?
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