The Difference Between Paid Search and Paid Social Advertising

Digital advertising is an essential part of modern marketing strategies, enabling businesses to reach specific audiences and generate leads effectively. Among the digital advertising methods are Pay-Per-Click (PPC) and Paid Social Advertising. While they may appear similar at first glance, they function differently, serve distinct purposes, and produce different types of results.

How the Cookie Crumbles…

Have you noticed issues with your Google Analytics data?

Have you noticed an increase in conversions and events associated with direct traffic? David, our Paid Media specialist did. Read his findings here.