Branding for all the senses
Client Services Director and branding specialist Gemma Boss, explores how brands should be thinking (way!) beyond the logo.
Blog
Public relations and the Princess of Wales
Navigating a public relations disaster is a nightmare for any brand. Public relations nightmares are capable of inflicting irreplaceable damage to a brand’s reputation and so dealing with incidents and crises in a strategic and media-savvy way, matters.
5 Benefits of advertising on the internet
Delve into how leveraging online platforms can not only enhance your marketing efforts but also transform your brand’s global presence and consumer connection, making every click a step toward success.
The benefits of creating a showreel for your marketing agency
In this blog we explore why a showreel is an important marketing tool and give you our top tips to creating your own.
International Women’s Day: celebrating our female directors
To mark this month’s International Women’s Day, we are shining the spotlight on our board members, Lisa Prescott and Gemma Boss. Lisa has recently been given the role of Director of People & Culture, while Gemma has the new title of Director of Client Services.
5 Email marketing best practices that drive results!
In today’s digital age, email remains a cornerstone of marketing strategies, offering a direct line to your audience’s inbox. However, not all emails are created equal, and the difference between an email that converts and one that ends up in the spam folder can be subtle.
So, your strategy talks the talk but does your implementation walk the walk?
We consider what should be part of an implementation plan to ensure you deliver on your marketing strategy.
Brands we love!
We’ve been looking at the brands we love! From sustainable clothing brands to sunglasses and ski goggles, what are the reasons behind why we love and connect with these brands?
The Reputational Risk of Rebranding
Now, let’s be clear. I applaud any high street retailer who’s turning a profit, so well done W H Smiths. Business is booming and they’re announcing not closures but openings. A rare thing in these challenging times for the bricks and mortar end of retailing. Admittedly much of the profit has derived from their dominance in airports and train stations, but it’s still impressive.
Taking time to re-tune
In the hustle and bustle of the daily grind, the idea of downtime can feel like a distant dream. So, when work generously offered a day off to all staff to focus on well-being, I was keen to make the most of it.
Building Brands November 2023
Director Gemma Boss takes us through her presentation given at Building Brands in November ’23.
Brighton SEO survival guide
September 2023 marked my 6th trip to Brighton’s now bi-annual nerd fest (It’s okay, I’m allowed to say It because I am one), more commonly known as Brighton SEO.
