Monopolizing on mental health for book sales

Brandon Sanderson, world-famous international fantasy author, has received a frosty response to his latest video announcement.  He went to his YouTube channel last night to let fans know about his new 5 novels written during the pandemic which would be available to fans from 2023.  So why wasn’t this received well you may ask?! Jen […]

Taking time out to talk

Chalk + Ward Time to Talk 2022

We recognised Time to Talk Day 2022 by putting our tools down in the afternoon on 3rd February for a Team C+W catchup

Fashion Marketing and TikTok Influencers
– A new kind of celebrity

An unlikely pairing and a stroke of genius. Here’s how major fashion labels are revolutionising their campaigns and riding with the times, plus the learnings that marketers can take away. Jenna Rees – Account Executive Image Credit: Highsnobiety On the train to success Trainspotters and high fashion are maybe not two words that automatically pair. […]

The New Meta Architecture

Meta Logo

Welcome to the Metaverse You will surely have heard by now that Mark Zuckerberg has announced that Facebook is to become ‘Meta’ and he’s seemingly very excited about a future in which we all socialise in a virtual world called the Metaverse. I must admit, this doesn’t sound at all appealing to me – having […]

Our favourite Halloween 2021 marketing campaigns

Heinz Tomato Blood Advert - mummy hand holding bottle

It’s that spooky time of year again, and with the evenings drawing in, the return of atmospheric misty mornings and leaves beginning to fall, our thoughts are turning to the creepiest holiday of the year – Halloween! Not only is this a prime opportunity to dress up in our most ghastly garments and terrorise our […]